Alli Image (1280 x 1550 px)


Business building Workshop series

Nail down your strategy so you can confidently start promoting yourself and making sales online.

This is YOUR year!

If you’re looking for clarity and wish you had a strategist and designer’s eyes on your business, this workshop series is for you.

Each workshop in this series is a live, virtual 2-hour training and coworking session designed to help you learn exactly how to structure, market, and sell your offer online.

You’ll walk away with powerful plans and strategies to take and implement so that you can start promoting your business and making money.

Hi there! I’m Alli.

I’m a brand and business strategist, WordPress designer and developer, and the CEO and founder of Do Well Websites where my mission is to help business owners elevate their brand and online presence so that they can quickly and confidently connect with their dream clients and make money with ease.

After meeting so many entrepreneurs overwhelmed and stuck not knowing where to start and what to do next, I knew I could help.

I created this workshop series so that I could work with you to strategize and plan out the foundational building blocks needed to structure, market, and sell your offers online. That way you can move forward and make the money, honey!

Alli McAuley

Workshop Topics

Workshop 1

Crafting your Suite of Offers

Crafting Your Suite of Offers

You’ll learn:

How to cast a vision for your work and life

How to structure your business for quick revenue 

How to map out your suite of offers

What to consider when pricing your offers

Corresponding class workbook & online business offer structure chart

Workshop 2

Planning Your Buyer’s Journey

planning your buyer's journey

You’ll learn:

The stages of the journey and how to recognize them

How the stages align with the sales funnel

How to meet your audience where they’re at with your content

How the create a content journey map 

Client journey roadmap & client journey map template

Workshop 3

Building Your Lead Funnel

building your lead funnel

You’ll learn:

How to choose a lead magnet topic, format, and what to include

The formula to write an attention-grabbing headline

The 4-part email nurture sequence and how to put your funnel on autopilot

Corresponding class workbook, tech workflow chart & lead magnet creation training (in Canva)

Workshop 4

Creating Your Content Plan

creating your content plan

You’ll learn:

How to create a repeatable social media content plan

How to plan out your content pillars, post topics, and type of post

How to stay on-brand with your visuals and voice

How to organize your content when batching posts

An editable content bucket and matrix template

Workshop 5

Designing Your Social Media (with Canva)

designing your social-media with Canva

You’ll learn:

Which design templates to have in your toolkit

The 7 design principles that you need to know to create graphics like a pro

How to use color, typography, and imagery to keep your graphics on-brand

My best tips and tricks for designing with Canva

How to customize the provided Canva social media post templates for your brand

Nurturing Your Leads to a Sale
Dec 21, 2022 — 1-3pm EST

nurturing your leads to a sale

You’ll learn:

How to shift your mindset from selling being icky to being fun

The system you need to set up to know where your next sale is coming from

How to book your calendar with consults

The step-by-step of running a sales call that closes clients

Corresponding class workbook & sales call process template

How it Works


You can either join the entire series of workshops or pick and choose ala carte.


We’ll meet on Zoom for a live training and coworking session.


Prepare to be engaged, do the exercises, and ask questions.


Put the plans and strategies into place in your business and start moving forward.


Choose the payment plan that works best for you.

Single Workshop

Purchase the upcoming workshop only:

Nurturing Your Leads to Sales workshop
Dec. 21, 2022 — 1-3pm EST

1 payment of
$197 USD

Buy the Bundle

Purchase the entire workshop series:

Access to all remaining live workshops and all replays
Save when you buy the bundle!

1 payment of
$497 USD

Still have questions?

To get notified when the next workshop is available for purchase, join the waitlist.