You may think what step someone should take when they visit your website is obvious, but if you don’t tell them directly, they won’t take action.

One of the most important things your website needs to do is get your audience to take action.

This is where a prompt, or a call-to-action (often referred to as a CTA), comes into play. Your CTA is what tells your audience what to do next.

Usually, you see these in the form of a button with the sole purpose of motivating your dream client to take the first step toward working with you.

So first, ask yourself:

What’s my most desired outcome? What end goal am I trying to achieve?

And then ask yourself:

“What specific action do I want my viewers to take to start them on the path toward that end goal?”

Once you know what you want your call-to-action to do, then you’ve got to make it great and effective.

Let’s go over 3 ways you can make your calls-to-action crystal clear and completely click-worthy.

1-Make it obvious

Be super clear what you want your reader to do. This is NOT the time to be clever or mysterious.

I’m sure you’ve seen these types of confusing buttons before, right?

For example, if the button says “Come on the journey,” it isn’t obvious where the button will take you. However, if it says, “Join the group,” you know immediately what you’re signing up for.

2-Say what it is that you want

Don’t beat around the bush or tiptoe around what you want them to do by saying something like, “Want to give it a try?”

Instead, give direct instructions, like “Get a free sample.”

3-Focus on the end result

Make your dream client want to click by using words that let them know what they’ll GET rather than what they need to DO to get it.

So don’t just say “Subscribe” or “Submit.”

Instead, tell them what they’ll get when they click the button. For example, “Download the planner” or “Start my free trial.”

Be sure that it’s clear on every page of your website what step is next. This doesn’t mean that you should add a huge, flashing, “buy now!” button all over your site.

The idea is that you need to know what step you want your viewers to take to lead them along the path toward working with you.

Determining your call-to-action is just one thing you need to know when you’re creating your website. Learn 4 other things you can nail down before your project even starts.