FirmSmith

FirmSmith, a new advisory venture from longtime strategist Ian Symmonds, came to us with a name, a vision, and a clear purpose: to build a brand that embodied precision, strength, and modern craftsmanship. We began by listening closely to Ian’s story and the kind of presence he wanted this new chapter to represent. From there, we crafted a visual identity rooted in meaning and clarity, anchored by a custom monogram inspired by a caliper — a symbol of accuracy and expert craftsmanship — and developed a streamlined one-page website to establish a bold, credible first impression.

The result is a cohesive brand and online presence that reflects the strength of Ian’s advisory work and positions FirmSmith to stand out. The response has been overwhelmingly positive, and the new brand has already become a meaningful foundation as he grows this next phase of his business.