FirmSmith
FirmSmith is a new advisory venture from longtime strategist Ian Symmonds, and it arrived with a name, a vision, and a clear purpose: a brand that feels like precision, strength, and modern craftsmanship. I started by listening closely to Ian’s story and the presence he wanted this new chapter to have.
From there, I designed a visual identity around a custom monogram inspired by a caliper, a symbol of accuracy and expert craftsmanship, plus a streamlined one-page website that makes a bold, credible first impression.
What they said
“Just wow. I am stunned at how good this is – you continue to blow me away. You reflected my brand better than I could have ever imagined. It’s rare to see a designer translate meaning into design with this level of clarity.”
Ian Symmonds
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