Saint Paul’s School
Saint Paul’s School, an independent K–8 in Clearwater, initially brought us in to brand a new program for dyslexic thinkers. In partnership with Ian Symmonds and Associates, a strategic consulting firm, it became clear as the project developed that the school’s existing identity no longer reflected the quality, warmth, or innovation of its work. The project uncovered a larger need for a more cohesive and flexible brand system across the school.
What We Created
The work began with naming and branding the new program, shaping an identity that felt rhythmic, empowering, and student-centered. That process led to Cadence — a name and visual direction that captured the spirit of the program while signaling a modern, inclusive approach to learning. It also opened the door to a deeper conversation about the school’s broader brand.
The project expanded into a refreshed brand system for the school as a whole. We simplified the logo, refined the color palette, and created a more flexible visual framework to support future programs and communications. The result is a confident, cohesive identity that better reflects the heart of Saint Paul’s, gives staff clearer tools to use, and helps the school grow with greater consistency and confidence.
